Rediscover You

Research shows that 47% of parents feel anxious about having an empty nest. Empty nest syndrome refers to the grief and loneliness many parents feel when their children move out.

The Rediscover You campaign aims to conquer post-parenthood loneliness by encouraging 40-60 year old adults to reconnect with themselves and make connections through the discovery of new hobbies. The design of the campaign revolves around miniature figures embarking on adventures with everyday items sold by John Lewis, sparking the audience’s imagination and showcasing the thrill of life even after your children have flown the nest.